Archives for November 2008

How you begin your relationship with a customer has a lot to do with how well the remainder of the relationship goes. In a previous post, I listed five ways to keep your customers happy and loyal. If you gain the trust and confidence of your customer from the start, you will have more stability throughout the relationship. This can really help when you stumble at some point down the road.

Here are five ways to begin your relationship on a strong foundation and create happy, satisfied customers from the start.

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What do you do when you or your employees make a mistake? Do you…

• Get angry?
• Focus on blame?
• Jump in and fix it yourself?

Mistakes are costly in dollars, time and frustration so be sure to maximize your R.O.I. when they occur. Identify and separate the value of the mistake from the consequences of the mistake then take action to maximize that value; i.e.:

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