The purpose of my business is to help business owners build a more valuable asset, not just get a paycheck. Here are ten foundational elements that I believe define a valuable business:
- A clear, well articulated long-term vision and strategy for achieving the goals of the owner and the business
- A quality product or service that is delivered on time at a price that properly reflects it’s value
- A brand image that is authentic and that is consistent from all viewpoints inside and outside the company
- A well managed operation that leverages people, processes and technology and that minimizes dependence on the owner
- Marketing, Sales, Operations and Finance aligned with each other and with the overall vision, strategies and goals
- Motivated, capable employees who take ownership and who are empowered to get things done
- A satisfied and diverse base of customers who are profitable, loyal to the company and refer good business
- Systems and procedures that are practical, effective, well defined, highly accessible and well understood
- Technology, Administration and Accounting functions that are driven by the needs of the business and not the other way around
- Intelligent financial management that focuses on efficient cash flows, long-term profitability and a solid balance sheet
It is not easy to develop and maintain these as a business grows and circumstances change. Doing so requires insight, creativity, structure, guidance and accountability. And that is the essence of what I provide to my clients.
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